Photo treatment of Autumn International Rugby fans with their unbeatable pub set-up for MiXR Sport. In this project, we sought to reimagine how rugby fans are portrayed. Traditionally captured in straightforward and unembellished styles, we aimed to elevate their world into a vibrant, culturally rich narrative akin to how football fandom is celebrated. By focusing on the energy and camaraderie of pub culture, this treatment highlights the unique spirit of rugby fans with a fresh and contemporary lens.
AUTUMN INTERNATIONALS
MiXR Sport
Cameron John
Creative
Sam Wright
Photographer
Dennis Tuffnell
Post Production
Shania Yasmin (Oh My!)
Production